It shouldn't take long for any designer to realize that his role in any project is to make something looks pretty.
Designers are communicator and influencer. What we create affect the lives of our audience. We change their behavior, their perception or even their ideology.
Those are great things that I, as a naive young design student, thought I would do for the rest of my life…then reality hit me: design always has a purpose and that purpose often times is defined by the business side of it.
Over the years I started to try to do great and grandeous things less and less. Why bother? It'll never come to life since those dumb business people cannot see my vision.
Is it really their fault though?
If I can't convince them of the great ideas that I have, there are few possibilities:
- They're dumb
- The idea is not that great after all
- The idea is great, but I don't do justice to it in communicating it
It's always easier to blame others when things don't go our way, but blame game is never productive.
I need to do my part of keep on dreaming, believe in my dreams, develop them and present them well. If after all these, the business people still don't buy it, at least I'll know that it's not my fault.