Research from Jakob Nielsen about reading behavior of web user.

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

I knew this all along, from usability, eye tracking and my own behavior, but seeing the number is very eye-opening.

An idea for a method to test out the scannability of the content on your page is to ask a person who’s not familiar with your site to read what he sees on the page out loud as fast as he can within 5 seconds. Most web users only stay for 2-3 seconds, but we need to add the extra 2 seconds to accommodate the time needed to do the reading.

Link to article:http://www.useit.com/alertbox/percent-text-read.html

This entry was posted on Friday, May 9th, 2008 at 10:24 am and is filed under usability, tips and tutorials, design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.