Now that the ESL site that I created (delvelearning.com) has been around long enough, it's time to read the statstics and figure out what works and doesn't work.

From google analytics for the last 7 days:

• 68 unique visitors
• only 9% returns
• 45% came from Google organic search
• only 37% of visits originated from US
• the first 2 lessons on the front page get the most page views. 11% and 10%
• 56% of visits only 1 page deep (front page)
• 57% of visitors only stayed for less than 10 seconds

From the numbers above, seems like users come to our site looking for a specific esl-related content, scan the front page for few seconds, then leave the site.

They can't find what they're looking for. That can mean 2 things:

1. we don't have what they're looking for, which means we don't address their need
2. we have it, but that fact is not communicated through current design 

This entry was posted on Friday, February 23rd, 2007 at 3:38 am and is filed under usability, learning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.