Tha's the question that one of my colleagues likes to ask when we review a design.

Before this, I had never thought of design in economic way.

It's interesting to put value on each visual element and the entire composition as a whole.

How do you justify the value of adding contrast to a block of text? Maybe you did that to clarify the visual hierarchy, but does that cost you the clean feel that you originally had?

This way of thinking is beneficial because it forces us to see the design holistically and makes us aware of the value of our design.

Obviously the objective of designing is to increase value. If each action that we take is a trade, at the end of the process, do we end up with profit or loss?

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