design by numbers
Design has to do with visual style. A very subjective matter. One person favors blue, others like red.
Often time, as designers,we consider one visual style as our style. "I create clean design" or "I create vintage design."
We, designers, don't have the luxury to cling to a particular style like artists simply because design always has a purpose.
End users decide the success of failure of our design.
Luckily, in today's world we can get users' feedback from various sources: web logs, user testing, and other user research methods.
Listen to the users by allowing the data guide your design and detach yourself from the design.
The numbers don't lie. That's haow collective subjective preferences become an objective guidance that should not be ignored.
