That is the key phrase that describes what will happen in the online world (and beyond as the various technologies converges).

In fact, it has begun. Consider the following:

1. Everyone can publish content now which means lots of trash and unwanted junk become available. The answer for this issue is RSS. We choose the voices we want to listen to.
2. mp3, napster and iTunes (among other mp3 sites) has given power to consumer to only pay for what they want.
3. Technology front: AJAX and FLEX. Why download the whole page if you can download pieces of that page as you need to? Only download and update pieces of the page that are being used. On-demand content.

This concept brings us to basic economy. The law of supply and demand. No matter how cool your site is, how pretty it looks or what technology you use, does it supply any demand? If there’s no demand for what your site supplies, it has no value for your “consumers”.

You can replace “site” with anything and this principle will still work.

This entry was posted on Tuesday, May 16th, 2006 at 2:34 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.